May 25th, 2017

The next chapter of the IHC 1NFINITY Universe is finally here!

We are very proud to present you the music video for Mark Redito‘s “So Many Things to Tell You,” out now via Noisey!

Directed by Franki Chan and co-created and written by Jesus Rivera, the short film expands the shared cinematic universe that all IHC 1NFINITY label videos take place in. (Kind of like Marvel, but without the superheroes.) In order to get the full experience, you should watch all four videos released so far in order, which you can find here.

In addition to premiering the film, the article features an interview with director Franki Chan which gives insight into his cinematic vision for the label and his process collaborating with artists on the label. According to Franki, in this installment, “we see an estranged couple pick up our protagonist, the hitchhiker Alex—whom we last saw cavorting with Turek in “Don’t Fight It”—en route to a campground, where the couple, and soon the others, become obsessed with a mysterious new toy called Ziggurat!. Looming over this world is the ominous N.O.M.A.D.I.C. corporation, whose world you can take a glimpse into here. We’ll let you see the rest for yourself.”

Find out more about the IHC 1NFINITY label here and stay tuned for more IHC 1NFINITY releases coming very soon!