IHC4HIRE: LIGHTS Releases Music Video for “Giants”
Earlier this year, IHEARTCOMIX announced our involvement in the new album and comic book by LIGHTS titled Skin&Earth via our creative agency IHC4HIRE. If you missed it, Warner Bros. Records, Entertainment One, Dynamite Entertainment, and IHC have been helping bring her ambitious concept to life by connecting the dots between the comic book and music worlds.
Each month, LIGHTS will release a new issue of the comic, with new music accompanying each issue. As of now, the digital intro issue was released in May via Nerdist and the first print issue, Skin&Earth #1, will be available on July 12.
Today, the electro-pop sensation released the first music video off the album for the track, “GIANTS.” The video takes place in the incredible comic book universe LIGHTS single handedly created. It also hints at characters and events to come in issue #5. Watch the otherworldly video below, directed by IHC favorite
Jeremy Schaulin-Rioux, who you may know for his previous work with Canadian punk band PUP
. Stay tuned for the next songs and issues of SKIN&EARTH to come. You can also find some behind the scenes shots of the video and learn more about our involvement in LIGHTS’ Playboy feature here.