March 3rd, 2015
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kyarypamyupamyumondaigirl2

There are a few reasons why you need to know about Kyary Pamyu Pamyu rightthissecond.

First, she’s a force of Japanese pop. At the comically young age of 20, she turned a career as a Harajuku model and fashion blogger into a much better one as a pop music national treasure in less than a year. All she had to do was a release a single called “PonPonPon,” and a corresponding video in which she’s laden with day-glo skulls, candy canes, eyeballs and general madness. The video was more viral than Ebola and the single charted all over the world.  The chick is huge in Japan, but more people need to know about her fierce cuteness stateside, hence this post.

Second, she’s a champion of “new kawaii” style, which draws on Japan’s new kawaii and decora fashion subcultures. It’s basically the hybrid of super cute and super creepy that reflects itself in the sartorial choices of party-goers, rave babies and sometimes, inexplicably, on television forensic examiners (we’re looking at you, NCIS). She’s a very influential clothes-lady.

Third, Yasutaka Nakata of Capsule and Perfume is her producer. He’s behind some of Japan’s biggest acts and songs, and is pretty much fully responsible for the sonic insanity that is KPP. So she’s got some big guns behind her, which is probably why she gets 77 million YouTube hits per video.

So, we bring you a mini-video for her new song, “Mondai Girl.” The full length version hasn’t been released yet, but we pinky swear you there’s enough sensory overload in the mini version to satisfy your need for J-Pop surrealism for millennia.

Don’t even ask us to explain to you what’s happening in it; all we can tell you is that there’s an Oculus Rift thing and the world gets destroyed and there’s maybe some brainwashing and OH MY GOD THE COLORS THERE ARE SO MANY COLORS. Needless to say, it’s awesome.

Look: