When I think of Milwaukee, I think of the noun for “dreary,” which has to be “drear.” I don’t think that’s a word, but I also haven’t memorized every word in the dictionary … yet. What I do know is that it evokes images of damp, grey things and a guy named Jim who haunts the same old pub day after day because he’s low on teeth and his wife left him for a flashier man named Tim. Tim has a leather jacket and is totally down with being a surrogate father figure, because his job at the Fiat dealership affords him enough time for paternal life moves … even though your real dad is still alive despite what you mom says. Maybe your dad’s Tupac.
So, I can really identify with Juiceboxxx’s description of Milwaukee as “The City of Extreme Panic Attacks and Self-Hate” in reference to his new video for “Walking in Milwaukee.”
“This song is about being a kid wasted in the Heartland,” Juice told The FADER over email. “Walking everywhere, frantically booking DIY greyhound bus tours at a computer lab, going to basement shows and feeling fucked up … I wish I could say that part of my life is over, but it’s never really over and there’s never really any escape from your roots. But you gotta keep fighting.”
He does a really great job of illustrating how real the struggle is in this music video for the song. Directed by Jack Packard, it features Juice walking about Self-Hate City with a selfie stick apparatus-thing, rapping about what it’s like to be an impressionable young man in a city whose Walkability Index Score is negative six billion.
If you’re thirsty for more Juice (sorry, had to), check out his video for “Like a Maniac,” in which he plays a sweaty agoraphobe who dances like everyone’s watching and breaks things multiple times. Marry me.