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LIL NAS X SILENT RODEO 7 EP RELEASE PARTY RECAP

July 9th, 2019
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LIL NAS X SILENT RODEO 7 EP RELEASE PARTY RECAP

In just under a week, we produced a first-of-its-kind silent rodeo to celebrate the release of Lil Nas X‘s debut 7 EP. Our clients, Beats By Dre and Columbia Records, gave us free reign to throw the wild release party of our dreams, so we enlisted the Bob Baker Marionette Theatre to help us create our vision of a one-of-a-kind puppet show with custom acts for each song on the album.

Guests were equipped with headphones and synchronized iPods, courtesy of Beats by Dre, for an immersive listening experience of the marionette act. The show came complete with a custom Lil Nas X puppet to star in the production. Lil Nas X then surprised guests with an intimate, envy-inducing performance.

Final performance by Lil Nas X.

To increase shareability, we also created five immersive photo moments to represent some of the songs on the album. Throughout the night, fans, including some notable guests like ChloexHalle, had a blast interacting with the art pieces and posting them on social media.

Lil Nas X posing as Billy Ray Cyrus in the “Old Town Road” photo moment.
ChloexHalle taking a photo in the “Rodeo” photo booth.

The night was full of high notes, including 7 EP themed drinks, catered paninis, and more!

Bar with ‘7’ EP themed beverages

Watch our video recap below for an inside look at the event and how it came together.

https://www.youtube.com/watch?v=flaK_fTRwKI

Video & Photography by Will Lee, Tim Hans, Pete Magine. Video edited by Jacqueline Verdugo.