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Marvel Studios: Ant-Man and the Wasp

IHC assisted Marvel Studios in engaging users online and in real life for the Ant-Man and the Wasp release.

Following the success of Black Panther, Marvel Studios sought out IHC to dream up ideas for Ant-Man and the Wasp. We were tasked with creating moments that would engage users online and in real life. What resulted was a global video/photo challenge and a colorful photo opp that celebrated the arrival of the MCU’s first leading female heroine.

 

Project Influencer Challenge Series: Forced Perspective

IHC conceived a challenge that played with the on-screen effects of shrinking and growing. By incorporating forced perspective techniques, we created a fun and easy way for fans at home to create their own unique content. The #AntManandTheWaspChallenge launched with six IHC curated influencer videos and even a  video by Ant-Man himself, Paul Rudd.

 

Kevin Parry

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The ANTicipation doesn’t get any bigger! Can’t wait to see @MarvelStudios #AntManAndTheWasp in theaters tonight, and everywhere Friday! Check out this forced perspective video inspired by the film and create your own using #AntManAndTheWaspChallenge #ad

A post shared by Kevin Parry (@kevinbparry) on

 

Chris Ashley

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The ANTicipation doesn’t get any bigger! Can’t wait to see @MarvelStudios #AntManAndTheWasp in theaters tonight, and everywhere Friday! Check out this video inspired by the film and create your own using #AntManAndTheWaspChallenge #ad

A post shared by CHRIS ASHLEY (@chrisashley) on

 

AmyMarie

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Freestyle Friiday.. with a magic twist inspired by #AntManAndTheWasp @officialhelene ✨ I wanna see your creative #AntManAndTheWaspChallenge videos! #ad 🎶✌🏼

A post shared by Amymarie (@amymarie) on

 

Oliver Moy

View this post on Instagram

The ANTicipation doesn’t get any bigger! Can’t wait to see @MarvelStudios #AntManAndTheWasp in theaters tonight, and everywhere Friday! Check out this video inspired by the film and create your own using #AntManAndTheWaspChallenge #ad

A post shared by Oliver Moy (@olivermoy) on

 

E Breezy

View this post on Instagram

The ANTicipation doesn’t get any bigger! Can’t wait to see @MarvelStudios #AntManAndTheWasp in theaters tonight, and everywhere Friday! Check out this video inspired by the film and create your own using #AntManAndTheWaspChallenge #ad

A post shared by E Breezy 🌹 (@e_brzy) on

 

IHEARTCOMIX

 

Project Wasp Wings Wall

IHEARTCOMIX enlisted muralists Apexer and Amanda Lynn to paint specially-made Wasp Wings pop-up murals and produced events across the country this summer to showcase them. From Governor’s Ball in New York to the North Beach Festival in San Francisco to Walt Disney World and the red carpet premiere, fans had a blast transforming into ultra-colorful versions of the new superhero in the upcoming film.

Awards:

Ant-Man and the Wasp is a critical acclaimed film and has received 7 award nominations.

  • Screen Actors Guild Awards 2019 – Nominee
  • California on Location Awards 2018 – Nominee
  • Hollywood Music In Media Awards (HMMA) 2018 – Nominee
  • Hollywood Post Alliance, US 2018 – Nominee
  • North Carolina Film Critics Association 2019 – Nominee
  • Phoenix Critics Circle 2018 – Nominee
  • St. Louis Film Critics Association, US 2018 – Nominee

 

Partners:
Roles:
Ideation, Creative, Production, Content
Share

Marvel Studios: Ant-Man and the Wasp

IHC assisted Marvel Studios in engaging users online and in real life for the Ant-Man and the Wasp release.

Following the success of Black Panther, Marvel Studios sought out IHC to dream up ideas for Ant-Man and the Wasp. We were tasked with creating moments that would engage users online and in real life. What resulted was a global video/photo challenge and a colorful photo opp that celebrated the arrival of the MCU’s first leading female heroine.

 

Project Influencer Challenge Series: Forced Perspective

IHC conceived a challenge that played with the on-screen effects of shrinking and growing. By incorporating forced perspective techniques, we created a fun and easy way for fans at home to create their own unique content. The #AntManandTheWaspChallenge launched with six IHC curated influencer videos and even a  video by Ant-Man himself, Paul Rudd.

 

Kevin Parry

View this post on Instagram

The ANTicipation doesn’t get any bigger! Can’t wait to see @MarvelStudios #AntManAndTheWasp in theaters tonight, and everywhere Friday! Check out this forced perspective video inspired by the film and create your own using #AntManAndTheWaspChallenge #ad

A post shared by Kevin Parry (@kevinbparry) on

 

Chris Ashley

View this post on Instagram

The ANTicipation doesn’t get any bigger! Can’t wait to see @MarvelStudios #AntManAndTheWasp in theaters tonight, and everywhere Friday! Check out this video inspired by the film and create your own using #AntManAndTheWaspChallenge #ad

A post shared by CHRIS ASHLEY (@chrisashley) on

 

AmyMarie

View this post on Instagram

Freestyle Friiday.. with a magic twist inspired by #AntManAndTheWasp @officialhelene ✨ I wanna see your creative #AntManAndTheWaspChallenge videos! #ad 🎶✌🏼

A post shared by Amymarie (@amymarie) on

 

Oliver Moy

View this post on Instagram

The ANTicipation doesn’t get any bigger! Can’t wait to see @MarvelStudios #AntManAndTheWasp in theaters tonight, and everywhere Friday! Check out this video inspired by the film and create your own using #AntManAndTheWaspChallenge #ad

A post shared by Oliver Moy (@olivermoy) on

 

E Breezy

View this post on Instagram

The ANTicipation doesn’t get any bigger! Can’t wait to see @MarvelStudios #AntManAndTheWasp in theaters tonight, and everywhere Friday! Check out this video inspired by the film and create your own using #AntManAndTheWaspChallenge #ad

A post shared by E Breezy 🌹 (@e_brzy) on

 

IHEARTCOMIX

 

Project Wasp Wings Wall

IHEARTCOMIX enlisted muralists Apexer and Amanda Lynn to paint specially-made Wasp Wings pop-up murals and produced events across the country this summer to showcase them. From Governor’s Ball in New York to the North Beach Festival in San Francisco to Walt Disney World and the red carpet premiere, fans had a blast transforming into ultra-colorful versions of the new superhero in the upcoming film.

Awards:

Ant-Man and the Wasp is a critical acclaimed film and has received 7 award nominations.

  • Screen Actors Guild Awards 2019 – Nominee
  • California on Location Awards 2018 – Nominee
  • Hollywood Music In Media Awards (HMMA) 2018 – Nominee
  • Hollywood Post Alliance, US 2018 – Nominee
  • North Carolina Film Critics Association 2019 – Nominee
  • Phoenix Critics Circle 2018 – Nominee
  • St. Louis Film Critics Association, US 2018 – Nominee