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Marvel Studios' CAPTAIN MARVEL..Captain Marvel (Brie Larson) ..Photo: Film Frame..©Marvel Studios 2019
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Marvel Studios: Captain Marvel

IHC ideated and created 5 ‘Captain Marvel’-themed stereograms that were shared across the Marvel properties and garnered over 1 billion media impressions.

For the release of Captain Marvel Marvel Studios enlisted IHC to create a series of stereograms. From 1993-1995 the ‘Magic  Eye’ craze tore through the globe, these seemingly random digital patterns revealed hidden images if the user stares at them long enough.

Set in 1995, Captain Marvel takes place at the height of the mania surrounding the puzzles and employs a narrative full of hidden meanings, duplicitous characters, and unassuming clues. A seemingly perfect pairing for an online campaign utilizing 3D stereograms.

We created 5 unique stereograms, each capturing a character in the forthcoming Captain Marvel film. The stereograms serve as both a clear promotion for the film’s release as a well as a fun reminder of the magic of stereograms.

The stereograms were shared across the @MarvelStudios, @Marvel and @CaptainMarvel social networks. The ’90s throwback also garnered plenty of media attention and were featured across news platforms including Yahoo, Mashable, SyFy, Slash Film, PopSugar, Gizmodo and Fandango and shared on their social channels as well.

In total, the stereograms received 1.14+ Billion news impressions, 14.7 Million+ press social reach, and 91.8+ Million social reach from Marvel social channels.

Partners:
Roles:
Ideation, Creative, Content
Share

Marvel Studios: Captain Marvel

IHC ideated and created 5 ‘Captain Marvel’-themed stereograms that were shared across the Marvel properties and garnered over 1 billion media impressions.

For the release of Captain Marvel Marvel Studios enlisted IHC to create a series of stereograms. From 1993-1995 the ‘Magic  Eye’ craze tore through the globe, these seemingly random digital patterns revealed hidden images if the user stares at them long enough.

Set in 1995, Captain Marvel takes place at the height of the mania surrounding the puzzles and employs a narrative full of hidden meanings, duplicitous characters, and unassuming clues. A seemingly perfect pairing for an online campaign utilizing 3D stereograms.

We created 5 unique stereograms, each capturing a character in the forthcoming Captain Marvel film. The stereograms serve as both a clear promotion for the film’s release as a well as a fun reminder of the magic of stereograms.

The stereograms were shared across the @MarvelStudios, @Marvel and @CaptainMarvel social networks. The ’90s throwback also garnered plenty of media attention and were featured across news platforms including Yahoo, Mashable, SyFy, Slash Film, PopSugar, Gizmodo and Fandango and shared on their social channels as well.

In total, the stereograms received 1.14+ Billion news impressions, 14.7 Million+ press social reach, and 91.8+ Million social reach from Marvel social channels.