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The first record label with a shared music video universe

The first record label with a shared music video universe

IHC 1NFINITY is a digital singles label exclusively -- a high concept new model that prioritizes artist discovery and making music less disposable through a shared, ongoing narrative music video universe. This unique approach is designed to build its own audience alongside those of our artists, creating an atmosphere where music and the experience is INFINITE, leaving viewers wondering What Happens Next?

The Story Thus Far in the IHC 1NFINITY Universe...

THE 1NFINITY SAGA FOLLOWS THE STORY OF ALEX STONE, A TWENTY-SOMETHING CREATIVE LIVING IN LOS ANGELES, CA, WHO DISCOVERS A SINISTER CONSPIRACY BY THE ENIGMATIC CONGLOMERATE N.O.M.A.D.I.C. CORPORATION. THE COMPANY IS FAMOUS FOR THEIR OVER-THE-TOP PRODUCTS AND POWERFUL INFLUENCE, HOWEVER ALEX EXPERIENCES PERSONAL TRAGEDY THAT PUTS HER FACE-TO-FACE WITH THE REALITY OF THEIR DUBIOUS PLAN THAT SENDS HER ON A QUEST FOR JUSTICE.

1NFINITY

PEOPLE, PLACES,
AND THINGS

Alex Stone

Our Heroine. Alex first came into contact with N.O.M.A.D.I.C. when she met Danny at a house party, whose face melted off from too much Hyper Real. Now alone, Alex is out in the world seeking revenge against N.O.M.A.D.I.C. Corp for the death of her friends. She’s since made an ally in the One Eyed Man and The Reflection.

One Eyed Man

Alex’s main ally. We haven’t uncovered yet how they met or exactly what their relationship is, all we know is that he is supplying her weapons and begrudgingly joining the fight. He’s older, wiser and a lot less motivated to stick his neck out for a good cause.

Drazen

Drazen dates Blaire. They are very into being mall goths. They get themselves into a lot of sticky situations. Drazen spends his days working at Tacos Mexico, but at night he and Blaire hit up house parties and make every situation extreme. Deceased.

Blaire

Blaire dates Drazen. They are very into being mall goths. They get themselves into a lot of sticky situations. Blaire is the leader of the couple often pushing Drazen to do things like minor crimes or drugs.

Gavin

Gavin was Alex’s best friend. Her and their group of friends died a tragic death at the hands of N.O.M.A.D.I.C.

Danny

Danny discovers a box of Hyper Real on a way to a party where he meets Alex. He drinks way too much of this drink which melts off his face. Danny is Alex’s introduction to the evil world of N.O.M.A.D.I.C.

Sam

We met Sam in the Fantasy video where he was mind controlled by N.O.M.A.D.I.C. to do their bidding. The ‘love’ he found in that experience will lead him to eventually meet Alex and join her in the fight against N.O.M.A.D.IC. Corp.

Chela

The artist that started it all. Chela reappeared in a later video as a member of The Reflection.

THE REFLECTION

An underground resistance group that has formed to start to fight N.O.M.A.D.I.C. They are still an early incarnation and slightly cult-ish.

Lost Boy

More a bad guy than a good guy, the Lost Boy is on his own side. We have yet to learn his real intentions, but we do know he stole the activated Ziggurat and sold it off to the crime gang.

N.O.M.A.D.I.C.

The big bad guy of the 1NFINITY universe, they are the largest and most influential corporation in the world. They are everywhere, own everything and produce immensely popular products like Hyper Real and ZIGGURAT! Lead by the mysterious NOMA, their intentions are evil, the reasons of which, and their ultimate goals, have yet to be revealed…

NOMA

The leader of N.O.M.A.D.I.C., her role, identity and motivations remain a mystery.

N.O.M.A.D.I.C. BOARD

The board members of N.O.M.A.D.I.C. Some of these guys have been with the company since the beginning. All of them are evil to the core, masterminding their dubious products.

BOUNTY HUNTER

Hired by N.O.M.A.D.I.C. to exterminate any threats to their agenda. Last seen hunting Alex Stone and The Reflection.

CRIME SYNDICATE

An underground collection of gangs and mafia that sustain some of N.O.M.A.D.I.C.’s more seedy business affairs. However, last time we saw them they were exterminated, but why?

HYPER REAL

An energy drink that, if highly consumed in an emotional situation, will melt your face. N.O.M.A.D.I.C.’s most popular product.

ZIGGURAT

Puzzle game that if unlocked correctly creates a dimensional portal.

FANTASY

Pill that promises a user to live their wildest fantasy, but is actually mind control by N.O.M.A.D.I.C.

HORROR TIME MASKS

Halloween masks that induce murder in combo with a TV commercial.

KOOTIES

Breakfast Cereal that makes the consumer racist.

N.O.M.A.D.I.C. GAMES

Mobile phone games that are highly addictive to a point of sickness.