We helped Lady Gaga raise over $75,000 for Marsha P. Johnson Institute
IHC teamed up with Interscope Records, Paper Magazine and Club Quarantine to throw Lady Gaga’s official Chromatica Fundrager to celebrate her latest album. IHEARTCOMIX’s role in the project was as executive producer and marketing engineer. We worked with Interscope to develop the concept, connect the dots between partners, design the promotional strategy and ultimately see the virtual experience through execution.
This purely digital event was a live Zoom party attendees were able to attend with Gaga herself. Also performing were drag queens Juku and The Ugly One and DJs including Purple Disco Machine, Ralphi Rosario, Doss, Dee Diggs and Anz, .
The event functioned as a fundraiser as well, raising $75,000 for the Marsha P. Johnson Institute.
We helped Lady Gaga raise over $75,000 for Marsha P. Johnson Institute
IHC teamed up with Interscope Records, Paper Magazine and Club Quarantine to throw Lady Gaga’s official Chromatica Fundrager to celebrate her latest album. IHEARTCOMIX’s role in the project was as executive producer and marketing engineer. We worked with Interscope to develop the concept, connect the dots between partners, design the promotional strategy and ultimately see the virtual experience through execution.
This purely digital event was a live Zoom party attendees were able to attend with Gaga herself. Also performing were drag queens Juku and The Ugly One and DJs including Purple Disco Machine, Ralphi Rosario, Doss, Dee Diggs and Anz, .
The event functioned as a fundraiser as well, raising $75,000 for the Marsha P. Johnson Institute.
