To celebrate the release of Ho99o9‘s new single “Neighborhood Watch,” we threw the ultimate Halloween kick off this Friday.
After Ho99o9’s pop-up shop at The Well, we transformed the Upstairs Lounge at the Ace Hotel Rooftop into the terrifying and aptly named HOUSE OF HORROR. Presented by Beats by Dre, the space was covered with blood, floating fingers, heads in jars of embalming fluid, and tarot cards. If that wasn’t enough for you, you could also take a swim with the mysterious dead body in the rooftop pool. Killer DJ sets from Ho99o9 and friends kept the spooky vibes high into the wee hours of the night. To top it off, our special HOUSE OF HORROR Snapchat filter was the icing on the cake.
“Neighborhood Watch” is OUT NOW via IHC 1NFINITY, the first record label with a shared music video universe.