Sony Pictures Home Entertainment brought IHC onboard to create a digital marketing campaign for the release of Brightburn.
For the home release of Brightburn, the latest film from producer James Gunn, we created a fan engagement contest of Brightburn “sightings.”
On the lam after the gruesome slaughter of his aunt and uncle, Brandon Breyer has adopted a unique symbol that appears across the nation as he strives for world domination. Through fabricated news clips and example “sightings” we designed and executed a sweepstakes campaign around this unmistakable insignia.
IHC’s responsibilities included creating all the assets and social media copy, building and maintaining the Brightburn Sweeps website, selecting and notifying the winners.
The campaign kicked off with James Gunn and Brightburn posted the “wanted flyer” across social media platforms using the hashtag #BrightburnSweeps, officially kicking off the contest.
Fans were encouraged to “locate” the Brightburn symbol by doctoring photos to make it appear as though they’ve found the symbol and then post their photos on social media using the hashtag #BrightburnSweeps. Entries and more information collect on BrightburnSweeps.com.
Brightburn socials posted five more IHC-created media and captions over the course of two weeks to continue promoting the contest.
He's not in Kansas anymore. Have you seen him? Create your own #Brightburn sighting and report it to the authorities for a chance to win the reward: https://t.co/vJEGhAaGkS #BrightburnSweeps pic.twitter.com/dSJY3VufFz
— Brightburn (@Brightburn) August 9, 2019
There's a mean bounty on Brightburn's head. Have you seen #Brightburn? Go to https://t.co/vJEGhAaGkS to join the manhunt by creating and sharing your own sighting! #BrightburnSweeps pic.twitter.com/V8D1XjeGDZ
— Brightburn (@Brightburn) August 12, 2019
The writing was on the wall all along. Have you seen #Brightburn? Keep your streets safe and report him by creating and sharing your own sighting!
Sweepstakes rules and entry at: https://t.co/vJEGhAaGkS #BrightburnSweeps pic.twitter.com/eeh8Y0RBkQ
— Brightburn (@Brightburn) August 16, 2019
Brightburn's favorite diner to quench his bloodthirst. Have you seen #Brightburn? Help the Sheriff's Department capture him before he turns us all into hamburger meat.
Enter by creating and sharing your own sighting. Visit https://t.co/vJEGhAaGkS to learn more. #BrightburnSweeps pic.twitter.com/H76K09buq4
— Brightburn (@Brightburn) August 19, 2019
Looks like #Brightburn is at the end of the road…rage. Today's the last day to send in your tips to win that reward. Have you seen Brightburn?
Enter to win by creating and sharing your sighting. Learn more at https://t.co/vJEGhAaGkS #BrightburnSweeps pic.twitter.com/bJw6oQLa2T
— Brightburn (@Brightburn) August 20, 2019
At the culmination of the campaign, IHC selected and contacted ten winners to receive a Brightburn knitted doll, a limited edition fan art poster and a Blu-ray signed by James Gunn.
Check out the winning entries below!
Sony Pictures Home Entertainment brought IHC onboard to create a digital marketing campaign for the release of Brightburn.
For the home release of Brightburn, the latest film from producer James Gunn, we created a fan engagement contest of Brightburn “sightings.”
On the lam after the gruesome slaughter of his aunt and uncle, Brandon Breyer has adopted a unique symbol that appears across the nation as he strives for world domination. Through fabricated news clips and example “sightings” we designed and executed a sweepstakes campaign around this unmistakable insignia.
IHC’s responsibilities included creating all the assets and social media copy, building and maintaining the Brightburn Sweeps website, selecting and notifying the winners.
The campaign kicked off with James Gunn and Brightburn posted the “wanted flyer” across social media platforms using the hashtag #BrightburnSweeps, officially kicking off the contest.
Fans were encouraged to “locate” the Brightburn symbol by doctoring photos to make it appear as though they’ve found the symbol and then post their photos on social media using the hashtag #BrightburnSweeps. Entries and more information collect on BrightburnSweeps.com.
Brightburn socials posted five more IHC-created media and captions over the course of two weeks to continue promoting the contest.
He's not in Kansas anymore. Have you seen him? Create your own #Brightburn sighting and report it to the authorities for a chance to win the reward: https://t.co/vJEGhAaGkS #BrightburnSweeps pic.twitter.com/dSJY3VufFz
— Brightburn (@Brightburn) August 9, 2019
There's a mean bounty on Brightburn's head. Have you seen #Brightburn? Go to https://t.co/vJEGhAaGkS to join the manhunt by creating and sharing your own sighting! #BrightburnSweeps pic.twitter.com/V8D1XjeGDZ
— Brightburn (@Brightburn) August 12, 2019
The writing was on the wall all along. Have you seen #Brightburn? Keep your streets safe and report him by creating and sharing your own sighting!
Sweepstakes rules and entry at: https://t.co/vJEGhAaGkS #BrightburnSweeps pic.twitter.com/eeh8Y0RBkQ
— Brightburn (@Brightburn) August 16, 2019
Brightburn's favorite diner to quench his bloodthirst. Have you seen #Brightburn? Help the Sheriff's Department capture him before he turns us all into hamburger meat.
Enter by creating and sharing your own sighting. Visit https://t.co/vJEGhAaGkS to learn more. #BrightburnSweeps pic.twitter.com/H76K09buq4
— Brightburn (@Brightburn) August 19, 2019
Looks like #Brightburn is at the end of the road…rage. Today's the last day to send in your tips to win that reward. Have you seen Brightburn?
Enter to win by creating and sharing your sighting. Learn more at https://t.co/vJEGhAaGkS #BrightburnSweeps pic.twitter.com/bJw6oQLa2T
— Brightburn (@Brightburn) August 20, 2019
At the culmination of the campaign, IHC selected and contacted ten winners to receive a Brightburn knitted doll, a limited edition fan art poster and a Blu-ray signed by James Gunn.
Check out the winning entries below!
