IHC BROUGHT THE MULTIVERSE TO HOLLYWOOD FOR THE WORLD PREMIERE OF DOCTOR STRANGE 2
Overview
In celebration of Marvel Studios’ highly anticipated release of Doctor Strange In The Multiverse of Madness, IHC recreated the “Halls of the Infinite” for a photo experience at the World Premiere. The film’s key talent stepped into our reimagination of the multiverse, which utilized hundreds of mirrors across 3 walls for a dramatized effect.
We teamed up with photographer Julian D Buchan to bring to life incredible images of red carpet attendees Benedict Cumberbatch, Elizabeth Olsen, Benedict Wong, Xochitl Gomez, Rachel McAdams, and many more.
Link to view Marvel Studio’s Gallery on their official Instagram
Inside The Booth
Designed in-house, we recreated the “Halls of the Infinite” giving guests a view into their fractured selves, reflecting as many versions! Stark, gorgeous, and immersed in red, the booth added a wild and immersive experience to the high-profile event.
Booth Exterior
The exterior of the booth ended up becoming almost equal as a hit on the carpet serving double duty as a photo opp itself. While not planned, this was a serendipitous bonus that made the activation that much more lively.
IHC BROUGHT THE MULTIVERSE TO HOLLYWOOD FOR THE WORLD PREMIERE OF DOCTOR STRANGE 2
Overview
In celebration of Marvel Studios’ highly anticipated release of Doctor Strange In The Multiverse of Madness, IHC recreated the “Halls of the Infinite” for a photo experience at the World Premiere. The film’s key talent stepped into our reimagination of the multiverse, which utilized hundreds of mirrors across 3 walls for a dramatized effect.
We teamed up with photographer Julian D Buchan to bring to life incredible images of red carpet attendees Benedict Cumberbatch, Elizabeth Olsen, Benedict Wong, Xochitl Gomez, Rachel McAdams, and many more.
Link to view Marvel Studio’s Gallery on their official Instagram
Inside The Booth
Designed in-house, we recreated the “Halls of the Infinite” giving guests a view into their fractured selves, reflecting as many versions! Stark, gorgeous, and immersed in red, the booth added a wild and immersive experience to the high-profile event.
Booth Exterior
The exterior of the booth ended up becoming almost equal as a hit on the carpet serving double duty as a photo opp itself. While not planned, this was a serendipitous bonus that made the activation that much more lively.
