IHC joined Skate Kitchen to oversee the creative marketing and event production
Magnolia Pictures and director Crystal Moselle enlisted IHEARTCOMIX to oversee the creative marketing for Skate Kitchen, a film about an all-girl skateboarding collective that co-stars Jaden Smith.
Our role was to bring in any and all opportunities for the movie, with a goal of connecting the property to pop culture in a meaningful way. Starting on the campaign shortly after the film’s premiere at Sundance, our duties included brand partnerships, social media, event production, collaborations, influencer marketing and overall strategy.
Our primary role on Skate Kitchen was to create as many opportunities as possible for the film through brand and marketing partnerships. From New Balance to GIPHY to Polaroid to Tumblr we succeeded in bringing financial support and wide exposure to the campaign.
Marketing Highlights
Brand Partnership Highlights
Merchandise and Soundtrack Highlights
IHC facilitated partnerships with Fortune Skateboards, Volcom and Urban Outfitters to coordinate merch creation and release. We also worked with the Darkroom and Interscope to coordinate promotion surrounding the soundtrack release. Additionally, IHC created our own Skate Kitchen playlist which was promoted across Apple Music and Spotify.
Events played a big role in the campaign of Skate Kitchen since this is where skate and music culture live. From the Sundance debut to pop-up skate park events to the premieres in NYC and LA, the experience of Skate Kitchen was just as evident in real life as on film.
Film Fests & Advanced Screenings:
LA & NY Premiere Parties
Skate Kitchen is a critical acclaimed film and has received nominations and won multiple awards.
3 wins & 9 nominations
IHC joined Skate Kitchen to oversee the creative marketing and event production
Magnolia Pictures and director Crystal Moselle enlisted IHEARTCOMIX to oversee the creative marketing for Skate Kitchen, a film about an all-girl skateboarding collective that co-stars Jaden Smith.
Our role was to bring in any and all opportunities for the movie, with a goal of connecting the property to pop culture in a meaningful way. Starting on the campaign shortly after the film’s premiere at Sundance, our duties included brand partnerships, social media, event production, collaborations, influencer marketing and overall strategy.
Our primary role on Skate Kitchen was to create as many opportunities as possible for the film through brand and marketing partnerships. From New Balance to GIPHY to Polaroid to Tumblr we succeeded in bringing financial support and wide exposure to the campaign.
Marketing Highlights
Brand Partnership Highlights
Merchandise and Soundtrack Highlights
IHC facilitated partnerships with Fortune Skateboards, Volcom and Urban Outfitters to coordinate merch creation and release. We also worked with the Darkroom and Interscope to coordinate promotion surrounding the soundtrack release. Additionally, IHC created our own Skate Kitchen playlist which was promoted across Apple Music and Spotify.
Events played a big role in the campaign of Skate Kitchen since this is where skate and music culture live. From the Sundance debut to pop-up skate park events to the premieres in NYC and LA, the experience of Skate Kitchen was just as evident in real life as on film.
Film Fests & Advanced Screenings:
LA & NY Premiere Parties
Skate Kitchen is a critical acclaimed film and has received nominations and won multiple awards.
3 wins & 9 nominations
