IHC assisted Marvel Studios in engaging users online and in real life for the Ant-Man and the Wasp release.
Following the success of Black Panther, Marvel Studios sought out IHC to dream up ideas for Ant-Man and the Wasp. We were tasked with creating moments that would engage users online and in real life. What resulted was a global video/photo challenge and a colorful photo opp that celebrated the arrival of the MCU’s first leading female heroine.
Project Influencer Challenge Series: Forced Perspective
IHC conceived a challenge that played with the on-screen effects of shrinking and growing. By incorporating forced perspective techniques, we created a fun and easy way for fans at home to create their own unique content. The #AntManandTheWaspChallenge launched with six IHC curated influencer videos and even a video by Ant-Man himself, Paul Rudd.
Kevin Parry
Chris Ashley
AmyMarie
Oliver Moy
https://www.instagram.com/p/Bk3egYRjmYD/?taken-by=oliver.moy
E Breezy
IHEARTCOMIX
https://www.facebook.com/IHEARTCOMIX/videos/1356463481152139/
Project Wasp Wings Wall
IHEARTCOMIX enlisted muralists Apexer and Amanda Lynn to paint specially-made Wasp Wings pop-up murals and produced events across the country this summer to showcase them. From Governor’s Ball in New York to the North Beach Festival in San Francisco to Walt Disney World and the red carpet premiere, fans had a blast transforming into ultra-colorful versions of the new superhero in the upcoming film.
Awards:
Ant-Man and the Wasp is a critical acclaimed film and has received 7 award nominations.
IHC assisted Marvel Studios in engaging users online and in real life for the Ant-Man and the Wasp release.
Following the success of Black Panther, Marvel Studios sought out IHC to dream up ideas for Ant-Man and the Wasp. We were tasked with creating moments that would engage users online and in real life. What resulted was a global video/photo challenge and a colorful photo opp that celebrated the arrival of the MCU’s first leading female heroine.
Project Influencer Challenge Series: Forced Perspective
IHC conceived a challenge that played with the on-screen effects of shrinking and growing. By incorporating forced perspective techniques, we created a fun and easy way for fans at home to create their own unique content. The #AntManandTheWaspChallenge launched with six IHC curated influencer videos and even a video by Ant-Man himself, Paul Rudd.
Kevin Parry
Chris Ashley
AmyMarie
Oliver Moy
https://www.instagram.com/p/Bk3egYRjmYD/?taken-by=oliver.moy
E Breezy
IHEARTCOMIX
https://www.facebook.com/IHEARTCOMIX/videos/1356463481152139/
Project Wasp Wings Wall
IHEARTCOMIX enlisted muralists Apexer and Amanda Lynn to paint specially-made Wasp Wings pop-up murals and produced events across the country this summer to showcase them. From Governor’s Ball in New York to the North Beach Festival in San Francisco to Walt Disney World and the red carpet premiere, fans had a blast transforming into ultra-colorful versions of the new superhero in the upcoming film.
Awards:
Ant-Man and the Wasp is a critical acclaimed film and has received 7 award nominations.
