For Comic-Con 2016 and SXSW 2017, VICELAND and A-OK Collective brought in IHEARTCOMIX to help bring their tour bus to life
San Diego Comic-Con 2016
Starting at the 2016 San Diego Comic-Con IHC curated the VICELAND tour bus and event with talent as well as assisted with marketing to create a truly unique and successful event over the course of the 3 day Comic-Con. Activities on the bus included karaoke, dance parties, media grabs for VICELAND, Happy Hour and giveaways. The bus experience included moments such as live segments with Action Bronson, a bus full of Suicide Girls, cast members from Workaholics or Ryan Hemsworth.
For our Comic-Con finale IHC assisted in producing a free show at House of Blues. The concert was attended by over 1,500 people and featured Shlohmo (DJ), Anamanaguchi, Yung Jake, DJ Douggpound, Franki Chan and Dem Ham Boys. Hosted by Brandon Wardell, the show was easily the biggest event of the con.
SXSW 2017
Next, the Viceland bus was off to SXSW 2017 for 9 days. For the duration of SXSW it wasn’t just about getting the bus in front of people, it was about making it a real, mobile content-generating machine.
IHC helped curate guest appearances from folks like Grumpy Cat and Adrian Grenier, brand activations and events on the bus. We oversaw PR and marketing as well, creating a sensation on the ground.
Press:
For Comic-Con 2016 and SXSW 2017, VICELAND and A-OK Collective brought in IHEARTCOMIX to help bring their tour bus to life
San Diego Comic-Con 2016
Starting at the 2016 San Diego Comic-Con IHC curated the VICELAND tour bus and event with talent as well as assisted with marketing to create a truly unique and successful event over the course of the 3 day Comic-Con. Activities on the bus included karaoke, dance parties, media grabs for VICELAND, Happy Hour and giveaways. The bus experience included moments such as live segments with Action Bronson, a bus full of Suicide Girls, cast members from Workaholics or Ryan Hemsworth.
For our Comic-Con finale IHC assisted in producing a free show at House of Blues. The concert was attended by over 1,500 people and featured Shlohmo (DJ), Anamanaguchi, Yung Jake, DJ Douggpound, Franki Chan and Dem Ham Boys. Hosted by Brandon Wardell, the show was easily the biggest event of the con.
SXSW 2017
Next, the Viceland bus was off to SXSW 2017 for 9 days. For the duration of SXSW it wasn’t just about getting the bus in front of people, it was about making it a real, mobile content-generating machine.
IHC helped curate guest appearances from folks like Grumpy Cat and Adrian Grenier, brand activations and events on the bus. We oversaw PR and marketing as well, creating a sensation on the ground.
Press:
