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ZZ Top: That Little Ol’ Band from Texas Social Media Campaign – IHEARTCOMIX ZZ Top: That Little Ol’ Band from Texas Social Media Campaign – IHEARTCOMIX
Connecting Music and Geek Culture
Partners:
Roles:
Strategy, Digital Marketing, Design
Share

ZZ Top: That Little Ol’ Band from Texas Social Media Campaign

We generated 13,372,348 IMPRESSIONS for ZZ Top

Leading up to the theatrical release of ZZ Top: That Little Ol’ Band from Texas, IHC launched a full social marketing campaign to engage and grow ZZ Top’s audience. Through creating social assets and a shareable social toolkit, running dynamic ads and creating event pages, our careful social strategy resulted in 15,800+ growth in Instagram followers alone, as well as 13,372,348 impressions, 691,422 engagements and 18,365 shares across platforms.

 

 

 

 

 

 

 

 

 

 

Partners:
Roles:
Strategy, Digital Marketing, Design
Share

ZZ Top: That Little Ol’ Band from Texas Social Media Campaign

We generated 13,372,348 IMPRESSIONS for ZZ Top

Leading up to the theatrical release of ZZ Top: That Little Ol’ Band from Texas, IHC launched a full social marketing campaign to engage and grow ZZ Top’s audience. Through creating social assets and a shareable social toolkit, running dynamic ads and creating event pages, our careful social strategy resulted in 15,800+ growth in Instagram followers alone, as well as 13,372,348 impressions, 691,422 engagements and 18,365 shares across platforms.

 

 

 

 

 

 

 

 

 

 

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