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Miles Davis: Birth of Cool Documentary Social Media Campaign

August 16th, 2019
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Miles Davis: Birth of Cool Documentary Social Media Campaign

We are so honored that our clients, Abramorama, have enlisted IHEARTCOMIX to ideate and execute the social media campaign for the upcoming Miles Davis – Birth of the Cool Documentary!

Miles Davis was an unparalleled force of nature and the very embodiment of cool.

Birth of the Cool explores the legend behind the music via archival photos, home movies shot by Miles and his colleagues, Miles’ original paintings, and interviews with some of the most well-known musicians on the planet including Jimmy Cobb, Lee Konitz, Herbie Hancock, Wayne Shorter, Ron Carter, Carlos Santana, The Roots, and Flea of the Red Hot Chili Peppers.

The documentary premiered earlier this year at the Sundance Film festival to rave reviews, including one from Variety, and the trailer premiered this week via Rolling Stone.

Watch the trailer below and find a screening near you here.