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Partners:
Roles:
Creative, Production, Marketing, Strategy
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Brightburn Sweeps

Sony Pictures Home Entertainment brought IHC onboard to create a digital marketing campaign for the release of Brightburn.

For the home release of Brightburn, the latest film from producer James Gunn, we created a fan engagement contest of Brightburn “sightings.”

On the lam after the gruesome slaughter of his aunt and uncle, Brandon Breyer has adopted a unique symbol that appears across the nation as he strives for world domination. Through fabricated news clips and example “sightings” we designed and executed a sweepstakes campaign around this unmistakable insignia.

IHC’s responsibilities included creating all the assets and social media copy, building and maintaining the Brightburn Sweeps website, selecting and notifying the winners.

The campaign kicked off with James Gunn and Brightburn posted the “wanted flyer” across social media platforms using the hashtag #BrightburnSweeps, officially kicking off the contest. 

Fans were encouraged to “locate” the Brightburn symbol by doctoring photos to make it appear as though they’ve found the symbol and then post their photos on social media using the hashtag #BrightburnSweeps. Entries and more information collect on BrightburnSweeps.com

Brightburn socials posted five more IHC-created media and captions over the course of two weeks to continue promoting the contest.

At the culmination of the campaign, IHC selected and contacted ten winners to receive a Brightburn knitted doll, a limited edition fan art poster and a Blu-ray signed by James Gunn.

Check out the winning entries below!

Partners:
Roles:
Creative, Production, Marketing, Strategy
Share

Brightburn Sweeps

Sony Pictures Home Entertainment brought IHC onboard to create a digital marketing campaign for the release of Brightburn.

For the home release of Brightburn, the latest film from producer James Gunn, we created a fan engagement contest of Brightburn “sightings.”

On the lam after the gruesome slaughter of his aunt and uncle, Brandon Breyer has adopted a unique symbol that appears across the nation as he strives for world domination. Through fabricated news clips and example “sightings” we designed and executed a sweepstakes campaign around this unmistakable insignia.

IHC’s responsibilities included creating all the assets and social media copy, building and maintaining the Brightburn Sweeps website, selecting and notifying the winners.

The campaign kicked off with James Gunn and Brightburn posted the “wanted flyer” across social media platforms using the hashtag #BrightburnSweeps, officially kicking off the contest. 

Fans were encouraged to “locate” the Brightburn symbol by doctoring photos to make it appear as though they’ve found the symbol and then post their photos on social media using the hashtag #BrightburnSweeps. Entries and more information collect on BrightburnSweeps.com

Brightburn socials posted five more IHC-created media and captions over the course of two weeks to continue promoting the contest.

At the culmination of the campaign, IHC selected and contacted ten winners to receive a Brightburn knitted doll, a limited edition fan art poster and a Blu-ray signed by James Gunn.

Check out the winning entries below!