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Partners:
Roles:
Strategy, Digital Marketing, Partnerships
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Goodnight with Dolly

Our partnerships helped Goodnight with Dolly reach over 365 Million users

Abramorama Films enlisted IHEARTCOMIX to amplify the launch of Goodnight with Dolly, a reading series produced by Dolly Parton’s Imagination Library. What was originally slated as the theatrical release date for The Library That Dolly Built, a documentary which tells the story of her literacy charity, turned into an opportunity to release content the Library had been hoping to do for several years.

Our goal was to amplify this series by building more awareness for the library and develop social partnerships early on that would also support the release of the documentary later this year. 

IHC helped the Imagination Library establish relationships with Facebook, Twitter, TikTok and YouTube leading to a combined reach of 365,000,000+ users. 

PRESS COVERAGE

Goodnight with Dolly was featured by The Hollywood Reporter, NPR, Entertainment Weekly, Now This, NBC, CNN, NY Daily News, ABC and more!

 

Partners:
Roles:
Strategy, Digital Marketing, Partnerships
Share

Goodnight with Dolly

Our partnerships helped Goodnight with Dolly reach over 365 Million users

Abramorama Films enlisted IHEARTCOMIX to amplify the launch of Goodnight with Dolly, a reading series produced by Dolly Parton’s Imagination Library. What was originally slated as the theatrical release date for The Library That Dolly Built, a documentary which tells the story of her literacy charity, turned into an opportunity to release content the Library had been hoping to do for several years.

Our goal was to amplify this series by building more awareness for the library and develop social partnerships early on that would also support the release of the documentary later this year. 

IHC helped the Imagination Library establish relationships with Facebook, Twitter, TikTok and YouTube leading to a combined reach of 365,000,000+ users. 

PRESS COVERAGE

Goodnight with Dolly was featured by The Hollywood Reporter, NPR, Entertainment Weekly, Now This, NBC, CNN, NY Daily News, ABC and more!