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Partners:
Roles:
Ideation, Creative, Production
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Honey Boy Campaign

We created and executed a roaming pie truck, a podcast, pie box mailers, and media capture of a massive Times Square stunt. 

Leading up to one of the year’s most anticipated films, HONEY BOY, directed by Alma Har’el and starring Shia LaBeouf playing the role of his own father, Amazon Studios brought IHC excite audiences, drive traffic to the theater and build pre-awards hype through several campaigns.

The campaign began with a fully branded Honey Boy pie truck that drove across Los Angeles visiting 12+ locations over the course of a month. The truck was highly effective as a mobile billboard in addition to serving several flavors of mini pies as a nod to the key scene in the movie. 

The Honey Boy podcast featured the cast and crew, Alma Har’el, Shia LaBeouf, Lucas Hedges, Noah Jupe and Byron Bowers along with special guest moderators, Vanessa Kirby and David Lowry. Produced in London, IHC was involved in all aspects of the Honey Boy podcast execution and rollout, from producing the recordings to editing and refining the episodes, creating all digital assets for promotion, and securing a distributor. The podcast was promoted by Spotify as one of their featured podcasts. Listen to all episodes here: https://lnk.to/honeyboypodcast

IHC met up with Alma Har’el, Byron Bowers and Noah Jupe in New York City’s Times Square to capture a massive billboard stunt featuring iconic clips from the movie playing across 10 screens for one of the biggest Times Square billboard takeovers in history.

As a special gift to select press and awards members, we created, supplied, packaged and distributed custom pies and pie boxes to over 100 press and awards voters across Los Angeles, San Diego and New York leading up to Honey Boy’s release.

Partners:
Roles:
Ideation, Creative, Production
Share

Honey Boy Campaign

We created and executed a roaming pie truck, a podcast, pie box mailers, and media capture of a massive Times Square stunt. 

Leading up to one of the year’s most anticipated films, HONEY BOY, directed by Alma Har’el and starring Shia LaBeouf playing the role of his own father, Amazon Studios brought IHC excite audiences, drive traffic to the theater and build pre-awards hype through several campaigns.

The campaign began with a fully branded Honey Boy pie truck that drove across Los Angeles visiting 12+ locations over the course of a month. The truck was highly effective as a mobile billboard in addition to serving several flavors of mini pies as a nod to the key scene in the movie. 

The Honey Boy podcast featured the cast and crew, Alma Har’el, Shia LaBeouf, Lucas Hedges, Noah Jupe and Byron Bowers along with special guest moderators, Vanessa Kirby and David Lowry. Produced in London, IHC was involved in all aspects of the Honey Boy podcast execution and rollout, from producing the recordings to editing and refining the episodes, creating all digital assets for promotion, and securing a distributor. The podcast was promoted by Spotify as one of their featured podcasts. Listen to all episodes here: https://lnk.to/honeyboypodcast

IHC met up with Alma Har’el, Byron Bowers and Noah Jupe in New York City’s Times Square to capture a massive billboard stunt featuring iconic clips from the movie playing across 10 screens for one of the biggest Times Square billboard takeovers in history.

As a special gift to select press and awards members, we created, supplied, packaged and distributed custom pies and pie boxes to over 100 press and awards voters across Los Angeles, San Diego and New York leading up to Honey Boy’s release.