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LA Gives Back 24 Hr Global Virtual Telethon

We transformed our annual benefit concert into a 24 hour live stream event that garnered 825k+ unique viewers and raised over $20k for homeless charities.

Due to COVID restrictions, we partnered with our pals at Brownies & Lemonade to turn our annual charity benefit, LA Gives Back, into a 24-Hour Global Virtual Telethon that brought together Los Angeles’ talent in an entirely new way. Everything went down inside Death Metal Santa’s castle, as our live hosts led us through a full day of DJ sets, live performances, surprise special guests, exclusive giveaways and a charity sweepstakes. The event took place on December 17-18 for a total of 24 hours of nonstop streaming on Twitch.

100% of all donations raised during the event went directly to our charity partners SchoolHouse Connection, Downtown Women’s Center and My Friend’s Place, which support the homeless population through transformative education programs, counseling, crisis intervention, housing, meals resources and more.

Watch the recap below:

 

LIVESTREAM ELEMENTS

Music

We brought together over 60 artists, musicians and DJs for the bulk of our live streaming content. From pre-recorded segments to live in-house performances, LA Gives Back featured a wide genre of amazing local and national talent. Performances included big name artists from the likes of A-Trak, AC Slater, Baauer & Holly, Baths, Brainfeeder presents The HIT w/ Flying Lotus, PBDY, & other special guests, Christian Lee Hutson, Claud, Claude VonStroke, Giraffage, HANA, Madeon, Manila Killa, Matt Berninger (The National), Mija, MNDR, Open Mike Eagle, Party Favor, Pussy Riot, Tim Heidecker & Weyes Blood, Tom Morello (Rage Against The Machine), Yung Baby Tate and more!

Watch our performance playlist on Youtube below:

 

Appearances

Our global telethon also featured an eclectic showcase of special holiday performances, including puppets, magic tricks, and more from Bob Baker Marionette Theater, Chad Smith (Red Hot Chili Peppers), Duff McKagan (Guns N’ Roses), Eric Andre, HEALTH, Joel McHale, Sarah Squirm & more.

Watch HEALTH read ‘Twas The Night Before Christmas below:

 

Host Segments & Giveaways

Our telethon event was hosted by comedians and on-screen personalities Ali Macofsky, Elena Flores and Evan WashingtonThe trio split time setting the scene, interacting with viewers, and encouraging all to donate to our charity partners. Chat hosts also drove increased donations through timed giveaways from brands including Virgil Normal, HyperX, WeTransfer and Guayaki

Charity Panel

To increase awareness and understanding around homelessness and how our specific charity partners are working to combat the rising crisis, we programmed an hour-long charity panel. Holly Hight (of Downtown Women’s Center), Daniel Myer (of My Friend’s Place) and Jordyn Roark (of Schoolhouse Connection) participated in a discussion moderated by Tabitha Denholm of Women Under The Influence and presented by our partners at WeTransfer

Watch the full charity panel below:

 

ORIGINAL CONTENT

Original Skits

Our animated cast of characters – including Death Metal Santa, the hijinks-filled McCreeper, a pair of miserable elves and more – came to life in our custom built dark North Pole.  10 pre-made segments were rolled out throughout the livestream, adding a narrative arc to the event. 

Watch our playlist of original skits on Youtube below:

 

Announcement and Teaser Videos

A fleet of videos featuring our cast of characters was rolled out in the weeks leading up to the event to spread the word and garner excitement. 

CHARITY SWEEPSTAKES

In lieu of a in-person auction, we hosted a digital charity sweepstakes that offered fans the ability to donate to win a slew of curated prizes from big-name talent and the best of Los Angeles-based brands. We partnered with the fundraising platform Fandiem to host all of our prizes, create custom digital assets, target fans to encourage donations, and fulfill all sweepstakes legal requirements. From a custom leather Zedd x BMW jacket, to a signed Pearl Jam concert poster, a curated merch package from Ariana Grande, a chance to play FIFA19 vs. Quinn XCII, and many more there was something exciting for everyone. 

The live stream was a wild success with 850,000+ total unique viewers that raised over $13,000 for our trio of charities. Additionally, our charity sweepstakes raised $10,000 for the charities. The event also received national coverage from such publications as Billboard, EDM.com, Dancing Astronaut, mxdwn and more.

Partners:
Roles:
Creative, Production, Marketing, Strategy
Share

LA Gives Back 24 Hr Global Virtual Telethon

We transformed our annual benefit concert into a 24 hour live stream event that garnered 825k+ unique viewers and raised over $20k for homeless charities.

Due to COVID restrictions, we partnered with our pals at Brownies & Lemonade to turn our annual charity benefit, LA Gives Back, into a 24-Hour Global Virtual Telethon that brought together Los Angeles’ talent in an entirely new way. Everything went down inside Death Metal Santa’s castle, as our live hosts led us through a full day of DJ sets, live performances, surprise special guests, exclusive giveaways and a charity sweepstakes. The event took place on December 17-18 for a total of 24 hours of nonstop streaming on Twitch.

100% of all donations raised during the event went directly to our charity partners SchoolHouse Connection, Downtown Women’s Center and My Friend’s Place, which support the homeless population through transformative education programs, counseling, crisis intervention, housing, meals resources and more.

Watch the recap below:

 

LIVESTREAM ELEMENTS

Music

We brought together over 60 artists, musicians and DJs for the bulk of our live streaming content. From pre-recorded segments to live in-house performances, LA Gives Back featured a wide genre of amazing local and national talent. Performances included big name artists from the likes of A-Trak, AC Slater, Baauer & Holly, Baths, Brainfeeder presents The HIT w/ Flying Lotus, PBDY, & other special guests, Christian Lee Hutson, Claud, Claude VonStroke, Giraffage, HANA, Madeon, Manila Killa, Matt Berninger (The National), Mija, MNDR, Open Mike Eagle, Party Favor, Pussy Riot, Tim Heidecker & Weyes Blood, Tom Morello (Rage Against The Machine), Yung Baby Tate and more!

Watch our performance playlist on Youtube below:

 

Appearances

Our global telethon also featured an eclectic showcase of special holiday performances, including puppets, magic tricks, and more from Bob Baker Marionette Theater, Chad Smith (Red Hot Chili Peppers), Duff McKagan (Guns N’ Roses), Eric Andre, HEALTH, Joel McHale, Sarah Squirm & more.

Watch HEALTH read ‘Twas The Night Before Christmas below:

 

Host Segments & Giveaways

Our telethon event was hosted by comedians and on-screen personalities Ali Macofsky, Elena Flores and Evan WashingtonThe trio split time setting the scene, interacting with viewers, and encouraging all to donate to our charity partners. Chat hosts also drove increased donations through timed giveaways from brands including Virgil Normal, HyperX, WeTransfer and Guayaki

Charity Panel

To increase awareness and understanding around homelessness and how our specific charity partners are working to combat the rising crisis, we programmed an hour-long charity panel. Holly Hight (of Downtown Women’s Center), Daniel Myer (of My Friend’s Place) and Jordyn Roark (of Schoolhouse Connection) participated in a discussion moderated by Tabitha Denholm of Women Under The Influence and presented by our partners at WeTransfer

Watch the full charity panel below:

 

ORIGINAL CONTENT

Original Skits

Our animated cast of characters – including Death Metal Santa, the hijinks-filled McCreeper, a pair of miserable elves and more – came to life in our custom built dark North Pole.  10 pre-made segments were rolled out throughout the livestream, adding a narrative arc to the event. 

Watch our playlist of original skits on Youtube below:

 

Announcement and Teaser Videos

A fleet of videos featuring our cast of characters was rolled out in the weeks leading up to the event to spread the word and garner excitement. 

CHARITY SWEEPSTAKES

In lieu of a in-person auction, we hosted a digital charity sweepstakes that offered fans the ability to donate to win a slew of curated prizes from big-name talent and the best of Los Angeles-based brands. We partnered with the fundraising platform Fandiem to host all of our prizes, create custom digital assets, target fans to encourage donations, and fulfill all sweepstakes legal requirements. From a custom leather Zedd x BMW jacket, to a signed Pearl Jam concert poster, a curated merch package from Ariana Grande, a chance to play FIFA19 vs. Quinn XCII, and many more there was something exciting for everyone. 

The live stream was a wild success with 850,000+ total unique viewers that raised over $13,000 for our trio of charities. Additionally, our charity sweepstakes raised $10,000 for the charities. The event also received national coverage from such publications as Billboard, EDM.com, Dancing Astronaut, mxdwn and more.