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Roles:
Strategy, Digital Marketing, Design
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Miles Davis: Birth of the Cool Social Media Campaign

The social buzz turned the slated 50-city theatrical run into 145 film engagements across the country. 

IHC led a national paid social media campaign targeting core audiences across demographics for the theatrical release of the documentary, Miles Davis: Birth of the Cool. Over the course of the campaign, IHC created assets to share on proprietary social platforms as well as a social media toolkit for fans to download and use. Our careful social media optimization resulted in 2,711,377+ impressions, 316,240+ engagements and 9,448+ shares

Initially tasked with building awareness and driving ticket sales for the Los Angeles and New York premieres, our campaign expanded nationally after both premieres sold out. The incredible reception and buzz generated in LA and NY turned the slated 50-city theatrical run into 145 film engagements across the country. 

 

 

 

 

 

 

 

 

 

 

 

Partners:
Roles:
Strategy, Digital Marketing, Design
Share

Miles Davis: Birth of the Cool Social Media Campaign

The social buzz turned the slated 50-city theatrical run into 145 film engagements across the country. 

IHC led a national paid social media campaign targeting core audiences across demographics for the theatrical release of the documentary, Miles Davis: Birth of the Cool. Over the course of the campaign, IHC created assets to share on proprietary social platforms as well as a social media toolkit for fans to download and use. Our careful social media optimization resulted in 2,711,377+ impressions, 316,240+ engagements and 9,448+ shares

Initially tasked with building awareness and driving ticket sales for the Los Angeles and New York premieres, our campaign expanded nationally after both premieres sold out. The incredible reception and buzz generated in LA and NY turned the slated 50-city theatrical run into 145 film engagements across the country.