fbpx Nigo: I Know Nigo – IHEARTCOMIX
BEVERLY HILLS, CALIFORNIA - MARCH 30: Pharrell Williams performs onstage as Spotify celebrates NIGO & Friends for the album release "I Know NIGO" on March 30, 2022 in Beverly Hills, California. (Photo by Matt Winkelmeyer/Getty Images for Spotify)
Partners:
Roles:
Ideation, Creative, Production
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Nigo: I Know Nigo

We produced a true-to-form family reunion to celebrate the release of Nigo’s debut hip-hop album.

Overview

To celebrate Creative Director, Producer, and Visionary NIGO’S return to music, IHC partnered with Spotify as Rap Caviar to create an intimate cookout at famed interior designer Kelly Wearstler’s historic 12,000 sqft 1920s Beverly Hills estate. IHC complimented Art Luna’s landscaping with Nigo’s iconic duck adornments, including topiaries throughout the boxwood gardens and life-size cutouts representing his music collaborators over the poolhouse foyer.

Numerous activities were placed throughout the compound’s exterior, inviting guests to create long-lasting memories and leave a note for NIGO expressing his influence in their life and career.

“I couldn’t have imagined a better way to celebrate the release with them [Spotify], along with my close friends Pharrell, Pusha T, and biggest fans. We had an epic time!” – Nigo

Link to Billboard article

Decor & Details

Guests were shuttled to the private Beverly Hills estate and greeted by our door staff in branded white t-shirts, who offered them custom towels, frisbees, and branded disposable cameras to enjoy inside the event.

In lieu of a traditional “step and repeat,” our entrance hero moment served as the must-have photo from the evening. Four custom sculpted topiary shrubs, each in an album colorway representing the performers of the evening framed our hero album branding, which was visible from both the front and back. 

Lawn Games

Guests enjoyed ping-pong and created their own melodies on a giant piano mat in the front foyer. We placed subtle touches of branding amongst the games and seating areas.

 

Delicious Bites

The afternoon’s cuisine was provided by New York legends Ghetto Gastro who brought their famed chicken and matcha waffles, along with an elevated caviar pairing within Nigo’s pool house.

Popular Los Angeles pizzeria LASTORTED provided yummy handmade pizza and fries, with both vegan and gluten free options.

 

In The Clouds

In a nod to the cult favorite Tom’s One Hour Photo, a custom branded photo booth provided guests studio-style portraits. Set against a sky backdrop to match the reunion vibe and album art, guests received a physical 4×6 print and a digital copy that featured branded watermarks for an on-theme takeaway.

 

Inside The Party

A specialty-built astroturf stage with wood paneled giant stereo speakers and embossed logo on the front, complete with ducks on the speakers and above the pool house provided the perfect spot for Nigo, Pharrell, and Pusha-T to perform select tracks off his album.

 

  • 12 Total Press Hits 
  • 4.5BTotal Press Impressions
  • 217 Total Guests
  • 117M Total Social Reach
Partners:
Roles:
Ideation, Creative, Production
Share

Nigo: I Know Nigo

We produced a true-to-form family reunion to celebrate the release of Nigo’s debut hip-hop album.

Overview

To celebrate Creative Director, Producer, and Visionary NIGO’S return to music, IHC partnered with Spotify as Rap Caviar to create an intimate cookout at famed interior designer Kelly Wearstler’s historic 12,000 sqft 1920s Beverly Hills estate. IHC complimented Art Luna’s landscaping with Nigo’s iconic duck adornments, including topiaries throughout the boxwood gardens and life-size cutouts representing his music collaborators over the poolhouse foyer.

Numerous activities were placed throughout the compound’s exterior, inviting guests to create long-lasting memories and leave a note for NIGO expressing his influence in their life and career.

“I couldn’t have imagined a better way to celebrate the release with them [Spotify], along with my close friends Pharrell, Pusha T, and biggest fans. We had an epic time!” – Nigo

Link to Billboard article

Decor & Details

Guests were shuttled to the private Beverly Hills estate and greeted by our door staff in branded white t-shirts, who offered them custom towels, frisbees, and branded disposable cameras to enjoy inside the event.

In lieu of a traditional “step and repeat,” our entrance hero moment served as the must-have photo from the evening. Four custom sculpted topiary shrubs, each in an album colorway representing the performers of the evening framed our hero album branding, which was visible from both the front and back. 

Lawn Games

Guests enjoyed ping-pong and created their own melodies on a giant piano mat in the front foyer. We placed subtle touches of branding amongst the games and seating areas.

 

Delicious Bites

The afternoon’s cuisine was provided by New York legends Ghetto Gastro who brought their famed chicken and matcha waffles, along with an elevated caviar pairing within Nigo’s pool house.

Popular Los Angeles pizzeria LASTORTED provided yummy handmade pizza and fries, with both vegan and gluten free options.

 

In The Clouds

In a nod to the cult favorite Tom’s One Hour Photo, a custom branded photo booth provided guests studio-style portraits. Set against a sky backdrop to match the reunion vibe and album art, guests received a physical 4×6 print and a digital copy that featured branded watermarks for an on-theme takeaway.

 

Inside The Party

A specialty-built astroturf stage with wood paneled giant stereo speakers and embossed logo on the front, complete with ducks on the speakers and above the pool house provided the perfect spot for Nigo, Pharrell, and Pusha-T to perform select tracks off his album.

 

  • 12 Total Press Hits 
  • 4.5BTotal Press Impressions
  • 217 Total Guests
  • 117M Total Social Reach