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Partners:
Roles:
Ideation, Creative
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WandaVision

IHEARTCOMIX ideated a delightful in-era influencer mail kit for Marvel Studios’ WandaVision.

IHC conceptualized a custom at-home viewing kit for Marvel Studios debut live-action TV series, WandaVision. Inspired by the classic sitcom era in which this story takes place, we suggested a vintage TV dinner theme reminiscent of the period. Featuring a WandaVision branded TV tray, TV Guide, pint glass, reusable utensils and coasters, it contained everything one would need to watch the mysterious show in style.

Executed directly by the studio, Disney+ incorporated the idea into their global marketing plan and shipped out over 1,400 kits to talent, influencers, key press and fans through a partnership with Postmates. The campaign garnered press accolades from Deadline (How The Disney Marketing Team Revitalized The MCU With ‘WandaVision’, 20 Months After ‘Avengers: Endgame’) and more.

 

 

 

Partners:
Roles:
Ideation, Creative
Share

WandaVision

IHEARTCOMIX ideated a delightful in-era influencer mail kit for Marvel Studios’ WandaVision.

IHC conceptualized a custom at-home viewing kit for Marvel Studios debut live-action TV series, WandaVision. Inspired by the classic sitcom era in which this story takes place, we suggested a vintage TV dinner theme reminiscent of the period. Featuring a WandaVision branded TV tray, TV Guide, pint glass, reusable utensils and coasters, it contained everything one would need to watch the mysterious show in style.

Executed directly by the studio, Disney+ incorporated the idea into their global marketing plan and shipped out over 1,400 kits to talent, influencers, key press and fans through a partnership with Postmates. The campaign garnered press accolades from Deadline (How The Disney Marketing Team Revitalized The MCU With ‘WandaVision’, 20 Months After ‘Avengers: Endgame’) and more.